Jo Malone is one of Britain's most recognised fragrance houses - and for good reason. But at £55-£185 for a standard bottle, not everyone can afford to wear British luxury every day.
That's where STETMN London comes in.
born from a long-standing fragrance heritage, STETMN is an independent British fragrance house that shares Jo Malone's values: clean, sophisticated scents; gender-neutral wearability; and genuine craftsmanship. The difference? Our fragrances are blended by crafted through contemporary perfumery expertise perfumers - the same master house behind some of the world's most celebrated scents - and priced for people who actually wear perfume every day.
The Honest Comparison
| Feature | Jo Malone | STETMN London |
|---|---|---|
| Country of Origin | UK (now owned by Estée Lauder) | UK (independent) |
| Perfumer | In-house / licensed | crafted through contemporary perfumery expertise (world's #1 fragrance house) |
| 100ml price | £130-£185+ | (?£105) |
| Gender | Unisex | Unisex |
| Longevity (EDT) | 6-8 hours | 6-8 hours |
| Sample option | In-store only | 1.2ml from £3.99 online |
| Discovery Set | £55+ for 9 x 1.5ml | £15.99 for 5 fragrances |
Which STETMN Scent Compares to Your Jo Malone Favourites?
If You Love Lime Basil & Mandarin ? Try British Green EDT
The citrus-green freshness of this classic Jo Malone scent finds its STETMN counterpart in British Green EDT. Green Tea, Bergamot, and Oakmoss give it that same crisp, countryside freshness - with a longer, warmer dry-down.
If You Love English Pear & Freesia ? Try Emerald Valley EDT
Light, elegant, and universally appealing - Emerald Valley EDT shares DNA with this beloved Jo Malone favourite. Violet Leaf opens fresh, while Jasmine and Lily of the Valley add a delicate floral heart. Our bestseller for a reason.
If You Love Peony & Blush ? Try Ashes of Memory EDT
Romantic, feminine without being sweet, and deeply memorable - Ashes of Memory EDT is built around Damask Rose, Peony, and Raspberry. The kind of fragrance that people notice and ask about.
If You Love Vetiver & Golden Wood ? Try Heartland EDT or Unyielding Belief EDT
For those who prefer something deeper, warmer, and more complex: Heartland EDT offers Bergamot, Cedarwood, and Sandalwood in a balanced woody composition. If you want to go bolder, Unyielding Belief EDT adds Leather and Oud for serious presence.
Shop Heartland EDT | Shop Unyielding Belief EDT
Try Before You Commit
Unlike Jo Malone's in-store model, STETMN's Discovery Sample Set (£15.99) lets you try all five signature EDT fragrances at home, with zero pressure. If you love one, the cost of your sample set is effectively deducted from your peace of mind.
Ready to Switch?
Use code WELCOME10 for 10% off your first STETMN order. Most customers who try us don't go back to paying designer prices.
? Browse All STETMN Fragrances
? Start with the Discovery Sample Set